Adblocking isn’t highway robbery, it’s like watching that museum you love slowly close
Sep30
A report in The Wall Street Journal today says that the Interactive Advertising Bureau (IAB) considers adblocking tantamount to highway robbery, but it’s wrong, it’s not – and that’s coming from someone whose job relies on those ad dollars. Then again, what would you expect an ad industry body to say when it sees its livelihood being attacked? Exactly. There’s no one forcing users to install adblockers, just in the same way that there’s no one insisting companies accept money to allow these ads through with “acceptable ad” policies. It’s all about choice: No one forced the IAB to survive on the sale…
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