The Daily Dose

The principal role of a logo is to identify, and simplicity is its means… Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness. – Paul Rand The foundation of any brand is its logo. As such, with every redesign, a brand risks alienating its core following, who then flock to social media to broadcast their disapproval. But why do logo redesigns upset us so much? It all boils down to identity. People with strong connections to a brand tend to react negatively to redesigns, ultimately affecting their attitudes towards the brand as a whole. For instance, Google’s latest…

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