Thought Apple’s announcements were boring? Millions didn’t
Sep10
You aren’t cleverer than Tim Cook. Neither am I. When it comes to business and, specifically, the business of selling consumer technology, Tim Cook is in the top 0.1 percent of people. He’s not Steve Jobs but he is Steve Jobs’ chosen heir. In that context, the eye-rolling about Apple’s announcements yesterday is both tedious and plain wrong. ICYMI when I published at 3am: my rant about Apple's ridiculous iPhone announcement last night http://t.co/vWLY1Ayoww — Holly Brockwell (@holly) September 10, 2015 The usual charge is being levelled, namely that Apple just invented technology that already existed and claimed that it has…
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