The Daily Dose

One of my favorite parts of Apple events (besides Jony Ive’s voiceovers) is the ads. Apple has always made great ads; and while there is a clear distinction in the direction the company has gone post-Jobs, I think it’s starting to establish a new style without forgetting what’s worked in the past. Apple’s commercials have gone from being inspirational to almost parodying themselves and now the company appears to have found the balance it needed. Some of the most memorable and effective Apple commercials haven’t been the ones with celebrity cameos or a sassy Siri response, they have been the…

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