Avocarrot’s new H.E.R.O. tool automates native ad performance for iOS and Android developers

Sep10

by Sindy Cator on September 10, 2015 at 4:08 pm

Developers have to make a living; unless users want to spend money on an app, there will likely be ads. Managing ads can get clumsy, but Avocarrot is promising a fully automated native ad platform called H.E.R.O. that will let developers get back to fixing bugs and updating their apps. Here’s how it works: H.E.R.O. (Help & Expertise for Revenue Optimization) monitors three main areas for ad performance in apps: Click-through rate (CTR) Revenue per 1,000 impressions (eCPM) The ratio of actual impressions and ad requests (fill rate) Apps that utilize H.E.R.O. are compared to similar apps; when an app’s…