Couching
The sharing economy has created an accessible marketplace for everyone’s underutilized resources. Every day people can capitalize on the unused potential of things they already own – Peerby allows an idle drill to become a $5 source of income and on Spinlister, you can easily make $20 renting out your unused bike. Airbnb is perhaps the most recognizable example of this phenomenon. Just as with your Googles and your Facebooks, AirBnB has evolved from the name of a company to a colloquialism. When planning a holiday, you no longer ‘look for a place to stay’, you just ‘get an Airbnb’.…

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