iOS 9 ad blocking will hurt publishers more than any other websites
Sep02
At Apple’s September 9 event, we expect iOS 9 will begin rolling out. The software update for iPhones and iPads comes with a major new feature called content blockers, which allows mobile users to block advertising, trackers and other third-party scripts easily for the first time. A content blocker improving load times on Bloomberg.com Last week, we illustrated how test versions of the software can improve browsing speed, but I wanted to put the tests in the context of the wider Web. Over the last few days I’ve been running tests on a range of websites, from various categories. The test A tool…
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