Google created an entirely new typeface for its snappy logo redesign
Sep01
Google’s colorful new logo has the technology blogs abuzz, but there’s a lot more to it than a slick redesign. It’s a branding effort, with Google actually creating a new typeface to accommodate the company’s new direction. It looks a little like Android’s Roboto font, but Google’s new type is called Product Sans. I know, it’s not a sexy name, but the font is. Here’s what Google’s design team has to say about the new typeface: In tandem with developing the logotype, we created a custom, geometric sans-serif typeface to complement the logo in product lockups and supporting identity materials. We…
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