Swatch has trademarked Apple’s iconic ‘One more thing’ catchphrase in an epic troll move

Aug21

by Sindy Cator on August 21, 2015 at 4:10 pm

Swiss watchmaker Swatch is poking some fun at Apple. The company has acquired a European trademark for “One more thing,” the phrase made famous by Steve Jobs. It has also filed for a trademark for ‘Tick different,’ a pun on Apple’s iconic ‘Think Different‘ campaign used from 1997 to 2002. Steve Jobs would often appear to be ending a press conference before uttering “there’s just one more thing” and unveiling a major new product to the masses. Of course, Jobs didn’t invent the expression, but it’s most heavily associated with him Since his passing in 2011, Apple has avoided using the…