What does Google’s new Alphabet mean for you?

Aug11

by Sindy Cator on August 11, 2015 at 12:29 am

Google — well it’s not exactly Google anymore — dropped a bombshell on the business world this somnolent Monday afternoon in the dead of summer. Announcing a radical restructuring and name change, Google co-founders Larry Page and Sergey Brin created a new business entity called Alphabet with themselves at the helm. This new corporate structure breaks the growing Google monolith into pieces with a new CEO in charge of a reconstituted Google. But what about the rest of us? What does that mean for the people who currently have a basic consumer relationship with Google? The way I see it — at…