The Daily Dose

Building a conversion optimization strategy is a process. You’ve spent time on tracking, analyzing, building a hypothesis and building your test. Moments before you launch, take the time to go over the following AB test checklist to make sure you have everything you need and to ensure your test results are meaningful and scalable. Everything you need to do before launching your next test: The first thing to when you decide to start testing is ask yourself where you’re going to test. That’s where planning comes in. Usually you want to start where you can both have the biggest impact…

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