The Daily Dose

Yaniv Tross is the CEO of Tross Creative House, a creative agency for tech, based in Tel Aviv, Israel. User experience (UX) meetings are usually pretty passionate affairs. That’s not surprising when your dear product is being challenged inside and out. It’s like that friend who points out flaws in your soulmate – you’re in love and it makes you blind. Now you’re being asked a lot of questions that make your perfect product suddenly seem weak. And so what began as a UX meeting quickly disintegrates into a product/market meeting, which turns into a discussion about consumer needs and ends with a completely…

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