Web and apps tracker SimilarWeb snaps up Swayy for content discovery and curation skills

Jul20

by Sindy Cator on July 20, 2015 at 1:59 pm

SimilarWeb, a company that focuses on market intelligence reports for Web and mobile developers, has acquired Swayy for its content discovery and curation nous. While Swayy has a platform of its own up-and-running, SimilarWeb says it’ll be shut down in the “near future” and that the team will use the same Natural Language Processing and Personalization technology to improve the usage pattern data that SimilarWeb yields from millions of apps. “The Swayy team are super talented and we have been tracking their progress for awhile. When the opportunity came to bring them into the SimilarWeb fold we didn’t hesitate for a…