5 social media fails and the apps that could have saved them
Jul17
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Social media can be unforgiving, especially when it comes to Twitter; users are more engaged than on Facebook, and are more likely to point out mistakes, big or small, on the instantaneous social network. But just because a tweet is limited to 140 characters, doesn’t mean that your social media marketing strategy should take 140 seconds to construct. While it’s impossible to account for human error, using social media marketing apps can help a company spot some of the red flags and prevent a #fail before it occurs (or at least help monitor the damage in real-time before it gets…
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