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Ilumi isn’t new to the LED lighting scene, but they’re back on Kickstarter. This time, the team has a redesigned set of bulbs that work with a new app, and affordability may be the main pull. For $29, you can grab a standard 60W Ilumi bulb via Kickstarter; the 85W floodlight will cost $35. Previously, Ilumi bulbs cost $89.98 and $99.98, respectively. The pricing will put Ilumi in the conversation with Philips Hue, but the redesigned app may position it ahead of the pack. In addition to being able to customize which shade of light the bulb emits via a color wheel, you can…

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