The Daily Dose

Consumers expect more than pure utility and appealing designs. They want to know that the goods they purchase are developed, produced, marketed, and sold in a manner that respects the environment, the company’s employees, and customers. This isn’t just starry-eyed idealism speaking. Surveys reveal that 55 percent of online users will pay more for products and services provided by companies that are dedicated to positive social and environmental impact. It’s why companies like TOMS and Warby Parker tout their one-for-one programs and why Apple strives to highlight how eco-friendly it is. Philosophies, in this sense, are reflected in the physical…

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