The Daily Dose

For app developers, analytics are important. A new tool, TestNest, wants to offer more than download and use stats; it hopes to give developers detailed insight on how users actually get to their apps. Though it doesn’t offer the tools that can be gleaned from the App Store (and are thus only available via Apple), TestNest lets developers A/B test via social and a website set up to mimic the App Store. Here’s how it works: A developer creates a campaign, which can use A/B testing and a landing page that resembles the App Store page. The actual download happens via…

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