Foursquare’s new Pinpoint ad platform sells ads based on users’ location data
Apr14
Foursquare is today introducing a new advertising tool called Pinpoint, which takes advantage of the platform’s location expertise to target users based on where they go in the real world. Foursquare says Pinpoint leverages Foursquare’s 7 billion check-ins and 55 million users to pull together its data. That includes information such as how recently consumers visited a location, their affinity to particular chains, and aspects about their lifestyle. Foursquare says it’s already partnered with numerous brands, including Samsung, AT&T and FedEx, to provide some insights on consumers. It’s even prepared a nifty little video visualizing some of its data. The…
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