a couple of laughzillas on a blue diamond background

YouTube makes its TrueView ads more interactive to encourage users to engage

Apr08
by on April 8, 2015 at 2:42 pm
Posted In: Around the Web, Google, Insider, Product Updates

YouTube
YouTube has announced that it is adding interactive cards to its TrueView video ads. This means that marketers will now be able to add more information in overlays on top of their in-stream spots. For YouTube, this makes ads more lucrative as the company can still make money from ads even if people have bypassed them. The old format allows viewers to skip any ad after five seconds, and the advertiser only gets billed if they choose not to skip the ad (or watch at least 30 seconds if it’s longer). YouTube introduced cards as a replacement for annotations and now…

This story continues at The Next Web

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a couple of laughzillas on a blue diamond background

YouTube makes its TrueView ads more interactive to encourage users to engage

Apr08
by on April 8, 2015 at 2:42 pm
Posted In: Around the Web, Google, Insider, Product Updates

YouTube
YouTube has announced that it is adding interactive cards to its TrueView video ads. This means that marketers will now be able to add more information in overlays on top of their in-stream spots. For YouTube, this makes ads more lucrative as the company can still make money from ads even if people have bypassed them. The old format allows viewers to skip any ad after five seconds, and the advertiser only gets billed if they choose not to skip the ad (or watch at least 30 seconds if it’s longer). YouTube introduced cards as a replacement for annotations and now…

This story continues at The Next Web

└ Tags: ,