Why most digital transformations will fail (and how to make sure yours doesn’t)

Apr01

by Sindy Cator on April 1, 2015 at 11:15 am

Posted In: Analysis and Opinion, Around the Web, Insider, tnweu

This article is part of a series written by speakers featuring at our upcoming tenth TNW Conference Europe. Martin is VP, Principal Analyst at Forrester Research. He focuses on eBusiness & Channel Strategy, and leads the development of Forrester’s Digital Business Transformation Playbook. Yes, I said it. Most firms’ digital business transformations are doomed to failure. Sure, they’ll deliver some stuff. Maybe some new apps or a fancy responsive design website — or even a digitally connected product so that they can proudly say they are part of the Internet of Things. But the reality is that most digital leaders won’t realize the…