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Diffbot’s new discussions API, announced today, makes it easy for developers to monitor comment threads almost everywhere on the Web from a single place. Businesses are typically monitoring social media for negative comments or praise, but they can’t check every discussion thread everywhere on the internet. Diffbot’s new API aims to help them keep track of comments on any site, too. The idea is that using the new API, developers can build custom apps to monitor discussions on any site (be it a specific site or a wider search) for mentions of a business, product or keyword and pick up whenever it’s…

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