Facebook launches ‘Blueprint’ training and certification program for brands and marketers

Mar24

by Sindy Cator on March 24, 2015 at 1:40 pm

Facebook does well when its advertisers do well, so it is today launching new free educational resources for marketers on its platform, both big and small. First up, ‘Blueprint‘ is a new program for training brands on the best practices for advertising and marketing campaigns. It’s not just an information hub on the Web either; it combines online courses with in-person training and provides certifications for brands that “master” Facebook marketing. The courses are organized by category or otherwise cater to specific roles. You can also choose from full-on “tracks” you’d like to follow if you’re looking to learn a…