The Daily Dose

At the end of the massive SXSW interactive conference in Austin, we caught up with Dave Lippman, eBay’s vice president of design and executive creative director to chat about how he is working to transform eBay into a universal and personalized e-commerce platform. “We have the world’s stuff, but it’s not like the yard sale or auction everyone has in their mind,” Lippman told TNW. The new eBay strives for personalization and seeks to establish an emotional connection with users. And, of course, there’s a primary concentration on mobile platforms now, with the e-commerce site’s new iPad app. Regardless of where, how and for what…

This story continues at The Next Web