SXSW is about the gimmicks, not the brands
Mar17
It didn’t take much for the first SXSW poster to stop me in my tracks and reroute my entire day’s journey to accommodate the advertised event. That’s because this past weekend in downtown Austin, packs of Saint Bernards were roaming about, accompanied by battery packs to help charge attendees’ dying cellphone batteries. Everyone wanted to a piece of them. Despite the myriad of lounges with free chargers and air-conditioning, people were purposely letting their phones die for a chance to meet these dogs in real life. Unable to kill my battery that quickly, I stopped by the epicenter of where the poster said the dogs will be.…
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