YouTube launches Artists initiative to give musicians more promotion tools

Mar16

by Sindy Cator on March 16, 2015 at 5:43 pm

Posted In: Around the Web, Google, Insider, Product Launches

Early punk pioneered an ethic called DIY (Do It Yourself). Record labels were still weary of these musicians and the artists took it upon themselves to book shows, promote their self-produced albums and create merchandise. Fast forward to now and that DIY ethic has grown to all types of music and YouTube wants to be the center of it all. Launched today, YouTube for Artists lets musicians connect with fans with an insights tool and helps them promote shows and earn cash via the new YouTube Cards video annotations all within a musician’s YouTube Videos. With Fan Funding, artists can ask…