The Daily Dose

Anyone who drinks Pepsi or reads a fashion magazine has come into contact with Blippar, the image recognition and augmented reality app that connects users with a huge number of products and services by serving a layer of brand-based interactive content. Today at SXSW, Blippar’s CEO and founder Ambarish Mitra announced an upcoming new version of the app that focuses on non-brand visual search, allowing users to delve more deeply into a vaster array of both products and real world objects. Blippar’s brand orientation isn’t going anywhere, but Mitra seeks to expand the app’s focus into an all-encompassing and universal visual search engine to complement…

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