HBO_NOW
While today’s Apple spotlight is on its watch, the company also gave the Apple TV some love with news of an exclusive channel launch and a price drop. Apple announced that the Apple TV would be one of the exclusive streaming devices to support the new HBO NOW streaming service. While Apple has the first rights for new digital devices, Comcast and others can sell the service to their customers. HBO NOW is the network’s first leap from partnering exclusively with pay-TV providers for its content. The service will launch in early next month and will cost $14.99 a month just in…

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