The Daily Dose

This post is part of the ‘Market Intelligence’ series, brought to you by SimilarWeb: get insights for any website or app.

The App Economy is tricky business. How can you tell how sticky an app is? By heading to the app store and taking a look at install volume and store rank? These are easily manipulated vanity metrics, and they only give part of the picture. So what happens to an app after an install? The new standard of app valuation measures actual user behavior – like usage patterns, in store and external traffic sources, user interests and more – to give a clearer picture of how successful an app is at keeping users engaged. Based on these metrics, we’ve come…

This story continues at The Next Web