Pandora is testing an audio messaging service for artists

Feb19

by Sindy Cator on February 19, 2015 at 4:57 am

Speaking at the Code/Media conference on Wednesday, internet radio service Pandora’s founder Tim Westergren said that the company will begin testing a tool that allows music artists to quickly capture and send audio messages to their fans. The new service, named Artist Audio Messaging, will initially be available to a select group of artists that includes the likes of Lenny Kravitz. The idea behind it is to allow musicians to announce upcoming shows, releases and share trivia with their listeners. It’s kind of like Vine for bands, only in audio. Westergren described an artist using a smartphone to record a short message announcing…