The Daily Dose

In this series of blog posts I’d love to give some small insights into how we approach marketing at The Next Web: Web analytics, SEO, CRO, etc.. In this first blog post I’ll focus on the toolkit that we use to analyze user engagement. With millions of pageviews (and growing) on a monthly basis on The Next Web, it’s becoming an increasing challenge to streamline the flow of all the data we available for marketing purposes. One of the challenges we came across is that we wanted to be able to generate heat maps for every page on The Next Web.…

This story continues at The Next Web