Under Armour acquires MyFitnessPal for $475M and Endomondo for $85M

Feb04

by Sindy Cator on February 4, 2015 at 9:19 pm

Posted In: Apps, Around the Web, Insider

Under Armour just announced it has acquired both Endomondo and MyFitnessPal today. The company said the acquisition establishes ownership of the “largest digital health and fitness community” now reaching more than 120 million users along with MapMyFitness, which the company already owns. MyFitnessPal was acquired for $475 million and Endomondo for $85 million, according to the company’s quarterly result. MyFitnessPal touts 80 million users and Endomondo has 20 million. Mike Lee, co-founder and CEO of MyFitnessPal said that “Under Armour will bring vast health and fitness expertise and resources to our 80 million users to help guide them as they work to achieve…