Content marketing without the content: Scoop.it launches a new service to help SMBs

Feb04

by Sindy Cator on February 4, 2015 at 4:00 pm

Posted In: Apps, Around the Web, Product Launches

Back when I first wrote about Scoop.it back at the end of 2010, I described it as “Tumblr without the blogging.” Since then the company has moved towards helping businesses curate online content for their staff and customers. Its latest move is into the increasingly busy area of content marketing. Scoop.it Content Director is a suite of features to assist small-to-medium-sized businesses with both creation and curation.To fill gaps where there’s no original content available, Scoop.it’s curation technology finds suitable material from elsewhere on the Web, building on the work the company has done around curation over the past few years. There’s a…