Apple buys UK startup Semetric to power up its media analytics

Jan21

by Sindy Cator on January 21, 2015 at 9:34 am

Posted In: Apps, Around the Web, Musicmetric

Apple has acquired Semetric, the London-based startup behind music analytics service Musicmetric. The news was first reported by Music Ally and independently confirmed by The Next Web. Semetric hasn’t commented on the deal but Apple confirmed it to Music Ally in a boilerplate statement. No information on the terms or acquisition price has been revealed so far. However, TNW has learned the deal is likely worth less than the reported $100 million Spotify paid for Echo Nest. Musicmetric was launched in 2008 and offers a dashboard for music industry clients to track social and sales analytics as well as streaming data. We’re hearing that, similar to Apple hiring…