How Shazam is going from music to retailers with augmented reality and wearable integration

Most people will know Shazam as that app you use when you hear a song and don’t know who it’s by. In 2014, the company focused on making its app more purposeful by adding a social recommendation aspect and Rdio and Spotify integration, in which users can scroll through a feed of artists related to what they’ve Shazam-ed to discover new content. For 2015, Shazam is extending its feature to a world outside of music. Shazam CEO Rich Riley sat down with us and gave us his idea of what’s ahead for the company in this coming year. You may have already…
This story continues at The Next Web




