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Sometimes startups have to go through name changes before they truly hit their stride. For Lift.do, the self-improvement and motivation app, that change comes today: it’s now known as Coach.me.   The new name reflects an updated focus and business model. While the ability to set personal goals and work on revamping your habits through a social to-do list is still very much at the core of the software, it now emphasizes personal coaching. The company introduced coaches almost a year ago 1-on-1 daily coaching earlier this month. In fact, Coach.me is aiming to become a platform for both users trying to improve their habits and coaches…

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