Why building fast isn’t always what it’s cracked up to be

Brandon Watts is the Founder and Principal of Wattsware, which is a PR agency that mainly works with technology companies. A common expression says one who is slow and steady will win the race, but apparently the tech industry didn’t get that memo. For many startups, moving slowly is viewed as a bad idea and because of this, these companies will trip over themselves in order to build minimum viable products as quickly as possible. After all, the whole idea is to get a basic version of your product out there so that you can start learning from your users, right?…
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