The Daily Dose

Kiip, a mobile advertising service built around rewarding users for achieving “moments” within apps,  has announced Kiip Platform, a spin-off of its technology that focuses on loyalty programs for brands. Basically, Kiip Platform is separate from the company’s advertising business because it uses a Subscription-as-a-Service model and is designed for clients that want to reward moments within their own apps and sites. Brands interested in also placing rewards in third-party apps can easily push campaigns from Kiip Platform to the ad side. Over the years, Kiip has built up a user base of 35 million different devices that have all…

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