Ads and eyeballs: Twitter’s new strategy goes after increased revenue and engagement

I spent a whole day listening to Twitter’s analyst event, to see if I could get an inkling of where the company is headed in the next few years. As a longtime user, I’ve been wondering where the company might take the service. Over the last year, the company has piled increased advertising into the newsfeed, as its main timeline polluted with other people’s interactions and blue conversation lines invading everywhere. Naturally, this leaves me wondering where exactly Twitter will eventually end up. At Twitter’s first analyst day, the company shared a lot of details around its plan for the service, where…
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