Pandora AMPs up the music with new data and insights platform for artists
Oct22
Earlier this week we reported how Pandora wants to reward listeners with ad-free music for engaging with brands. Today, Pandora has announced it’s giving artists new tools to monitor and analyze fan-engagement on the internet radio streaming service. With AMP (artist marketing platform), Pandora says it’s looking to ‘eliminate the guesswork’ by letting artists know which songs are performing well (e.g. which are being given a ‘thumbs-up’), which could be used to help inform future singles or which tracks to perform live. Pandora’s AMP AMP will also tell artists where most of its loving is coming from – for example,…
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