Leica’s riveting centennial ad salutes famous historical photos
Oct02
Sure, it’s an ad for Leica cameras. And yeah, perhaps the soundtrack overstates the camera company’s case a wee tad. But this mashup of 35 famous photos from the Brazilian agency F/Nazca Saatchi & Saatchi — celebrating Leica’s 100-year anniversary and the November opening of the Leica Gallery in São Paulo, Brazil — is gripping, nonetheless. NSFW warning: there’s a fraction of a second of nudity in this footage, but c’mon. ➤ Leica Gallery São Paulo
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