Yahoo launches publishing tool Yahoo Recommends with personalized content and native advertising
Yahoo today launched Yahoo Recommends, a publishing tool that offers personalized content recommendations and native advertising. The company believes it can help visitors discover more of a publisher’s content while helping them monetize it as well. Yahoo’s argument for the product is simple: it has been developing its own media solutions for years and so it already has the technology, since it lets digital publishers share content on its own network. The next logical step is to give publishers across the Web the same offering, adding a new revenue stream. Yahoo Recommends adjusts to site layouts across PCs as well…
This story continues at The Next Web
The post Yahoo launches publishing tool Yahoo Recommends with personalized content and native advertising appeared first on The Next Web.