Why you should do customer interviews (even if you don’t think you need to)
Tlacael Esparza is the co-founder and CTO of Sensory Percussion. This post is part of the Lessons Learned series featuring NYU entrepreneurs’ first-hand accounts of challenges faced in starting a business and the lessons learned along the way. I admit to a considerable amount of hubris before entering the Summer Launchpad program nearly three months ago. I was excited to have the support and guidance of SLP while my brother (also, my co-founder) and I figured out how to turn our prototype into a business. But, I found the idea of doing 10 to 15 customer interviews a week daunting and distracting. How can I commit to “getting out…
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