China’s Youku Tudou now serves 500 million users per month, half of YouTube’s reach
Youku Tudou, often viewed as a Chinese version of YouTube, just announced that it is now reaching over 500 million monthly unique visitors. For comparison, YouTube says more than 1 billion unique visitors visit its site each month — but keep in mind that Youku Tudou caters largely to a much smaller net of Chinese-speaking audiences only. Youku Tudou’s latest milestone comes despite the immense competition from its rivals including Baidu-owned online video platform iQiyi. It also comes as mobile is gaining more importance for the company — in its first quarter earnings, Youku Tudou revealed that its mobile daily video views…
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