‘Will it go viral?’: The one user test mobile app developers should run
Ilya Pozin is a serial entrepreneur, writer, and investor. He is the founder of online video entertainment platform Pluto.TV, social greeting card company Open Me, and digital marketing agency Ciplex. Is your app good enough to go viral? This was the question haunting founder Aaron Patzer when he was launching the Mint.com app. He and his team hit the train station, asking unsuspecting commuters whether they would be interested in using their app. Patzer gauged not only the answers “yes” and “no,” but also the enthusiasm with which people answered in the affirmative. Serial entrepreneur and veteran app maker Shane Walker tweaked the Mint.com…
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