Blurb branches out to low-cost trade books, e-books and mass distribution via Ingram
Since its launch in 2006, Blurb, the independent publishing pioneer of print-on-demand artistic tabletop tomes and illustrated magazines, has been popular with the creative community. Blurb’s platform, which hooks into apps like Adobe InDesign and Lightroom, lets artists and photographers plus a wide variety of others, create a printed showcase for their visual works. Today, Blurb has launched an initiative aimed at bringing even more diverse publications into the marketplace for mass distribution. First, Blurb is inaugurating three new trade book sizes – 5×8, 6×9 and 8×10 – complete with lower-cost, text-weight, uncoated paper. Second, it has announced a global retail distribution collaboration with Ingram Content…
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