How Rocket Internet’s Dafiti is helping to shape the future of e-commerce in Latin America
Fashion e-commerce portal Dafiti is undoubtedly one of Latin America’s most interesting companies to watch. Take a close look at it, and you’ll see so many of the trends that have shaped e-commerce in the region. On one hand, you have MBA-equipped, foreign-born founders keen to bring known models to Latin American buyers, with a tremendous amount of funding to support their plans. On the other, a diverse group of countries whose reality made more than one Internet company stumble. How does Dafiti plan to make the most of this context? We asked this question and many others to Malte Huffmann, managing director and co-founder of…
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