The danger of vanity metrics: Creating a reality distortion field
Jo Johansson is the Content Strategist at Geckoboard where she plans, produces and publishes content. This post originally appeared on the Geckoboard blog. Everyone loves a big number. Startups as well as established businesses tend to boast with their growth metrics: pageviews, registered users, downloads, social following. The list goes on. Even though these metrics might be signs of traction, more often than not they’re just empty numbers. The danger that lies in vanity metrics is that they can skew your perception of reality. And with a skewed perception of your business, how are you supposed to make the right decisions that will enable…
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