Evaluating and selecting the right SDK for your mobile app
Matthew D. Sarrel is a technology journalist, analyst and founder of Sarrel Group, a technical marketing consultancy based in New York City and San Francisco. Anyone developing consumer software knows that we live in a mobile-first world. I see companies today that actually have a live app before they have a live website. Earlier this year, a comScore report found that the majority of consumers are using a combination of PC/Mobile/Tablet to access retail sites. Just as we saw a revolutionary shift from traditional methods of interaction (snail mail, telephone) to Web in the 90s, this decade, we are seeing a shift from Web…
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