The Daily Dose

Yahoo has purchased mobile ad platform Flurry. The deal helps bolster the company’s mobile ad strategy and gives it access to an impressive amount of app analytics – something it is in desperate need of. Re/Code broke the news of the acquisition this morning.  Yahoo states that, “Flurry’s products will continue to operate and innovate with Yahoo’s support and investment.” Yahoo has been struggling to reclaim its former luster. It reported that during its second quarter revenue was down and earnings were flat. As with all companies that rely on ad sales, mobile needs to be an integral part of the company’s strategy. Yahoo’s SVP Advertising Technology, Scott Burke…

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