China’s Baidu takes on Google with new localized search engine in Brazil

Chinese internet giant Baidu has expanded its search empire to Brazil after it launched local-language search engine ‘Busca,’ a move that indicates a readiness to increase its intentional presence. NYSE-listed Baidu runs China’s dominance search, but it has long held a focus on expanding globally, as its decision to set up a Singapore-based language technology research center demonstrates. Baidu Busca includes text, image and video search, and links to its Postbar service. It also features a Google autocomplete-style ‘smart searchbox’ which also previews results as you type. The company has inked deals with a range of players who have embedded content right into the site, while one social feature…
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